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Chanel S.A., commonly known as Chanel is a French fashionhouse founded by the couturier Gabrielle "Coco" Chanel,well established in haute couture, specializing in luxurygoods (haute couture, ready-to-wear,handbags, perfumery, and cosmetics among others). She gained the name"Coco" while maintaining a career as a singer at a cafe in France.Chanel has catered to tastes in items such as simple suits, dresses, women'spants, and costume jewelry. Coco Chanel's vision was to replace such opulent, 'sexy'pieces with items which conveyed casual elegance. Today, Chanel is most famousfor the "little black dress". According to Forbes, the privately held House of Chanel is jointlyowned by Alain Wertheimer and GerardWertheimer who are the great-grandsons of the early (1924) Chanel partner PierreWertheimer.
The company has had many high-profile celebrities as spokesmodels, includingCatherine Deneuve (1970s and '80s ChanelNo. 5 spokesmodel), Carole Bouquet (1990s ChanelNo. 5 spokesmodel), Vanessa Paradis (spokesmodel for Coco Perfume), NicoleKidman (early 2000s Chanel No. 5 spokesmodel), AudreyTautou (current Chanel No.5 spokesmodel), KeiraKnightley (current spokesmodel for CocoMademoiselle), and most famously, MarilynMonroe (1950s Chanel No. 5 spokesmodel) pictured splashing herselfwith Chanel No. 5. The image is certainly the most famous of all Chaneladvertisements, and continues to be one of the most popular advertisementphotos in the history of marketing, used in countless biographies, and stillselling in large quantities as a poster and art piece using MarilynMonroe as the model. Marilyn Monroe brought this perfume to fame.
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