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LouisVuitton Tops Fashion Brand |
GLOBAL: Louis Vuitton tops fashion brand rankings
Louis Vuitton continues to lead a pack of ten fashion names named in the latest rundown of the top 100 global brands drawn up by Interbrand.
Last June, BusinessWeek~Interbrand released its annual ranking of the 100 Best Global Brands and France’s Louis Vuitton was listed as #17, the highest rank for fashion brands on the list.
Louis Vuitton made it on the top 20, and only one of the two fashion brands that appeared on the top 50 companies. Gucci was ranked #46.
Gap & L’Oreal were listed at #52 and #53, respectively. Still, with their market positioning, it is hard to put them on the ‘high fashion’ category.
Gap & L’Oreal were listed at #52 and #53, respectively. Still, with their market positioning, it is hard to put them on the ‘high fashion’ category.
Other high fashion companies on the list are: Chanel (#61), Hermes (#81), Cartier (#86), Bulgari (#95), Prada (#96), Armani (#97) and Burberry (#98).
Nike and Adidas, though technically sports companies also delve into high fashion with their collaborations with fashion designers were ranked #31 and #71, respectively.
Avon and Nivea, beauty products companies were listed as #62 and #99, respectively, while Zara, Spain’s Retail Store chain dedicated to affordable fashion was ranked #73.
Rolex, purveyor of precision chronographs was ranked #72, and Tiffany & Co., famous for their exquisite jewelry was ranked #82.
Levi’s is still the top ranked jeans company, with its #100 ranking in the 100 Best Global Brands.
The brand ranking was based on a brand valuing method that Interbrand pioneered almost 20 years ago and has since used to value more than 4,000 brands. Brand value is calculated as the net present value of the earnings that the brand is expected to generate and make safe in the future for the time frame from July 1, 2009 to June 30, 2010.
In order to be included in the top global brands list, a brand must have a minimum brand value of $2.7 billion, achieve about one third of their earnings outside of their home country, have publicly available marketing and financial data, and have a wider public profile beyond their direct customer base.
In order to be included in the top global brands list, a brand must have a minimum brand value of $2.7 billion, achieve about one third of their earnings outside of their home country, have publicly available marketing and financial data, and have a wider public profile beyond their direct customer base.
“2010 was the beginning of a long road back towards economic recovery,” said Jez Frampton, group chief executive at Interbrand.
“From real-time customer feedback through social media to increased transparency about corporate citizenship, brands were faced with a profound change in the way they relate to customers and demonstrate their relevance and value.
“Despite this new paradigm of brand management, the advantages of building a solid brand remain the same.”
Related Links:
Top Fashion Brand: Louis Vuitton
Louis Vuitton on Facebok: http://www.facebook.com/
Official Website: http://www.louisvuitton.com/
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